Tifosi News
Tifosi Optics Dominates Category in Run & Cycling Markets
October 8, 2010
WATKINSVILLE, GA (October 8, 2010) – Tifosi Optics, Inc. is the number one brand in the Run Specialty Sunglass Category and the number one brand in the Cycling Specialty Sunglass Category, in units sold, according to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking service for Run Specialty 2010 & Cycling Specialty 2010 (H1).
Tifosi Optics’ dominant lead in the Run Specialty Sunglass Category is based on the company enjoying a 47.71% share of all sunglass units that were sold by running specialty retailers during the first half of 2010. In addition to being the best-selling brand so far this year, Tifosi’s sunglass unit sales grew 33% over the first half of 2009 in run specialty. Of the top 15 running sunglass models sold, 14 of those are by Tifosi Optics, including the best selling SLIP and ENVY.
Tifosi Optics, Inc. also sold the most sunglasses (23.43% of units sold) in the Cycling Specialty Sunglass Category by cycling specialty retailers in the first half of 2010. Not only is the Tifosi Optics brand selling the most sunglasses, but of the top 11 models, Tifosi Optics produces 9 of them, including the SLIP and TYRANT. The entire brand is up 12% in both unit and dollar sales compared to the first half of 2009.
Tifosi Optics will use this knowledge to further its efforts in developing products that are geared toward the needs and trends of the running market. This information will contribute to ongoing efforts to pinpoint buyers’ motivation and lead to the development of new innovative technology. Tifosi Optics works to provide quality and value to its customers by offering technologically advanced products for an affordable price ($39.95-$89.95 MSRP).
ABOUT LEISURE TRENDS GROUP. Leisure Trends Group, Boulder Colorado, RetailTRAK™ is a point-of-sale (POS) retail sales tracking service. Reports are published monthly and represent the industry tracked including all brands, styles, price points, dollars sold, units sold, average selling prices, market share and (in specialty stores) margins, turns, inventory and sell through.
ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc markets technologically advanced, value-oriented eyewear for the sport market. Since the company’s inception in 2002 it has focused on strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide. www.TifosiOptics.com
