All eyes will be on 22-year-old LPGA star Brittany Lincicome this April as she defends her title as Ginn OPEN champion-and thanks to a partnership with Tifosi Optics, those eyes can be wearing Brittany Lincicome custom glasses in support.

As part of her multi-year agreement, Tifosi is pleased to introduce the first in a series of Brittany Lincicome custom sunglasses.

“For the first Brittany piece, we decided to take an existing model, the Slip, and add a punch of color that would coordinate with Brittany’s clothing but also have a universal appeal to golfers around the country,” said Tifosi Optics Founder, Joe Earley.

The Brittany Slip looks sleek in metallic baby blue with white ear and temple pieces. This model provides the wraparound protection of a shield lens with the convenience of interchangeable lenses, all for $49.95.

The Brittany Slip is available for purchase through the Edwin Watts Golf mail order catalog as well as at any Tifosi Optics authorized retailer. To view the dealer locator, log ontowww.tifosioptics.com/locator.

Keep up with Brittany as she prepares for the 2008 Ginn OPEN April 14-20 on her homepage: www.brittany1golf.com.

Tifosi Optics, Inc. was founded in the fall of 2003 after Tifosi Optics Founder, Joe Earley noticed a need for a technologically-advanced, value-oriented eyewear brand in the optics market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

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WATKINSVILLE, Ga. (March 3, 2008)-Chilly mornings may still be driving people indoors, but spring buyer’s guides have outdoor enthusiasts across the country dreaming, planning-and buying- for the upcoming season.

Thanks to editorial reviews in Backpacker and Bicycling magazines, the Tifosi Optics Ventoux will be included in those spring dreams for thousands of enthusiasts.

New for 2008, the Ventoux combines broad lens coverage with what Backpacker describes as a “form fitting shape that doesn’t pinch.” Bicycling lauded the Ventoux’s adjustable ear and nose pads as well as its interchangeable lens capability.

Both testers appreciated the Ventoux’s weight-just 24 grams-as well as its affordable price, ranging from $59.95 for standard and Fototec options to $89.98 for Polarized Fototec options. Backpacker also gave the Fototec Ventoux its “Bargain!” rating for this year’s sunglass category.
“I knew we were on to something with the Ventoux when all of our prototypes kept mysteriously disappearing after testing sessions, said Tifosi Optics owner, Joe Earley. “We underwent several tedious revisions to achieve a high level of versatility with this piece and initial feedback has been positive from athletes across all of our markets.”

Check out the Ventoux Laser Silver in the March 2008 issue of Backpacker, and the Ventoux Matte Black with Polarized Fototec Lenses in the April edition of Bicycling or online at www.tifosioptics.com/interchangeable/ventoux.html. After finding the perfect pair for your spring adventures, navigate to the dealer locator page to find the nearest Tifosi Optics retailer.

Tifosi Optics, Inc. was founded in the fall of 2003 after Tifosi Optics President Joe Earley noticed a need for a technologically-advanced, value-oriented eyewear brand in the optics market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 29 countries worldwide.

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Here’s the latest from Jittery Joe’s as they gear up for another great season!

FOR IMMEDIATE RELEASE
Tuesday December 4, 2007
Contact: Micah Rice, Manager
Phone: (706) 546-1826
Micah@thebeanteam.com

Athens, GA-The Jittery Joe’s Professional Cycling Team has finalized its roster for next season by keeping six riders from 2007 and adding five new riders.

Headlining the returning squad is Aussie captain Trent Wilson and American Neil Shirley. Neil surprised the cycling world at the end of the 2007 season by out sprinting Freddy Rodriguez for the last podium spot at the USPRO Road Race Championships behind winner Levi Leipheimer and runner-up George Hincapie. Also returning to the squad is Oregon’s powerhouse Evan Elken, Australian sprinter Cody Stevenson, Durango native Matt Shriver and Georgia’s young talent Tim Henry.

Chad Hartley is returning to the team after spending a few years with TIAA-Cref and BMC. Chad raced for The Bean Team in the first Tour of Georgia in 2003 where he was second by only 5 seconds to Saul Raisin for the Best Young Rider’s jersey. Jonathan Cantwell and Ryan Sullivan continue the Australian tradition on the Jittery Joe’s squad-Jonathan spent a bit of time racing for the LaGrange team in California this year and Ryan (brother of Toyota-United’s Sean) spent his time honing his racing skills in Europe.

Two American neo-pros round out the roster. Jared Barrilleaux from San Luis Obispo, CA and Ben Kneller from Durango, CO will bring youth and strength to the team.

2008 Jittery Joe’s Cycling Team:

Jared Barrilleaux
Jonathan Cantwell
Evan Elken
Chad Hartley
Tim Henry
Ben Kneller
Neil Shirley
Matt Shriver
Cody Stevenson
Ryan Sullivan
Trent Wilson
Director-Jesse Lawler

Jittery Joe’s Coffee Roasting Company is based in Athens, Georgia and has been selling superior quality small batch roasted coffee for more than twelve years. Jittery Joe’s has a number of coffee franchises in the Southeastern United States. Jittery Joe’s Morning Ride Cycling Coffee is sold in over 700 bike shops nationwide and is an organic, shade grown coffee with all proceeds go straight to the Jittery Joe’s Cycling Team. For more information, please check out our website at www.thebeanteam.com.

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Petersen Motorsports/White Lightning Racing and Tifosi Optics, Inc. announced a marketing and development partnership at Road Atlanta today. The two-time American Le Mans Series GT2 Driver’s Championship winning team will represent the Watkinsville, Ga. based athletic eyewear manufacturer in the American Le Mans Series.

The No. 31 MMPIE/PAWS/Petersen Holdings/Michelin Ferrari F430 GT will carry branding of the specialty sunglasses maker while drivers Peter Dumbreck (born in Scotland but living in Adderbury, England) and Dirk Müller (a native of Germany now living in Monaco) as well as Petersen Motorsports/White Lightning Racing technicians and management will wear the “Enthusiastic Eyewear”.

Tifosi Optics joins other top manufacturers such as Ferrari, Michelin Tires, MOMO USA (motorsports safety equipment and automotive products), Piloti, Inc. (shoes made with driving in mind), and Justice Brothers as technical and marketing partners of the Michael Petersen (Las Vegas, Nev.) owned team.

The relationship marks the return of Tifosi, an Italian word that describes a very dedicated group of supporters, to professional motorsports after a time with the Minardi Formula One program. The Petersen Motorsports/White Lightning Racing effort is Tifosi’s first foray into professional sports car racing and the American Le Mans Series.

Over the course of the relationship, Petersen Motorsports/White Lightning Racing will assist Tifosi Optics in the development of new products for driving and track days. The Dale White (Bozeman, MT) managed organization joins several other professional athletes and teams already partnering with Tifosi Optics. Included in Tifosi athletic lineup are the Toyota-United Pro Cycling Team, Jittery Joes Professional Cycling Team, AEG-TOSHIBA- JetNetwork Professional Cycling Team, Team Cheerwine Women’s Elite Cycling and outdoorsman and television host O’Neill Williams.

Tifosi Optics was started in the fall of 2003 after co- founders Joe and Elizabeth Earley identified a need for a high-quality, value-oriented eyewear brand in the cycling industry. In just over three years, Tifosi Optics now boasts more than 3,000 retail locations in the United States and worldwide distribution in 29 countries.

Every Tifosi model is meticulously tested by sponsored athletes and weekend warriors alike to ensure that each pair of sunglasses produced lives up to the company’s personal standards of quality. Tifosi Optics strives to develop the most user-friendly and cutting edge optics on the market so that customers can spend less time worrying about their gear and more time focusing on their passion for sports.

The Tifosi range includes interchangeable, single lens and metal frames in a variety of styles and colors to suit a broad spectrum of consumers. Every pair of Tifosi eyewear comes with a cleaning cloth and hard carrying case. Tifosi’s Fototec technology provides a changing gradient for various light levels. Its polarized technologies maximize clear vision while reducing glare and eye strain. Several models are available with a combination polarized and Fototec lens as well as prescription lenses.

The Tifosi-Petersen Motorsports/White Lightning Racing combination will debut in the American Le Mans Series at Saturday’s Tenth Anniversary of the Petit Le Mans here at Road Atlanta. Dumbreck and Müller will be joined by Lucas Luhr (born in Koblenz, Germany but now living in Ermatingen, Switzerland) in the two-time defending race winning No. 31. Dumbreck and Luhr will close the season together at the Monterey Sports Car Championships at Mazda Raceway Laguna Seca on October 21.

WATKINSVILLE, Ga. (Sept. 4, 2007)-Tifosi Optics is pleased to announce a new partnership with LPGA professional Brittany Lincicome.

The multi-year agreement names Tifosi as exclusive eyewear sponsor for Lincicome effective immediately.

Lincicome is part of Tifosi’s companywide objective to support women’s athletics with performance eyewear specifically designed for female faces. Tifosi Optics offers several models with narrower frames and women’s specific features such as adjustable nose pads to reduce eyelash rub.

Listed ninth on the offical LPGA money list, Lincicome will lend her name to two custom Tifosi Optics golf-specific sunglasses available in the spring of 2008.

Lincicome’s signature pieces will combine women’s specific designs with fresh colors and Tifosi’s golf lens technology.

“Brittany is a great fit for Tifosi,” said Tifosi Optics founder, Joe Earley. “She’s the girl next door, who also happens to be one of the best female golfers in the world. We’re looking forward to growing with Brittany and having her on board will definitely strengthen our efforts to become a major player in golf-specific eyewear.”

In her third season as a professional, Lincicome, 21, is recognized as one of the longest hitters on tour. She currently has two wins on the LPGA Tour and was recently named to the Solheim Cup team-the women’s version of the Ryder Cup- where she will represent the United States against the best players from Europe.

During a breakout season in 2006, Lincicome won the HSBC Women’s World Match Play Championship after dominating six consecutive matches and claimed one of the biggest purses on tour. In spring 2007, Lincicome also won the Ginn Open.

For more information on Tifosi Optics and Tifosi golf lens technology, please visit www.tifosioptics.com/golf.

Keep up with Brittany as she finishes out the season on her homepage: www.brittany1golf.com.

Tifosi Optics, Inc. was founded in the fall of 2003 after Tifosi Optics President Joe Earley noticed a need for a technologically-advanced, value-oriented eyewear brand in the optics market. Tifosi Optics currently has more than 3,000 U.S. retailers and distributes in 26 countries worldwide.

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