New for 2012, Tifosi Optics introduces the ALTAR - a premium quality sunglass that blends fashion with high tech performance. The Altar sports an edgy frame design and a generous fit range for small to large face sizes. Its overall styling and fit make the Altar an ideal sunglass for women.

“Tifosi is known for making top quality sunglasses loaded with technical features and priced at a fraction of other brands,” said Tifosi’s Bethany White, who led the Altar design project.  “The Altar clearly lives up to that standard.”

An open lens frame design creates a rimless lens bottom for a sporty look, enhanced field of view, and ultra lightweight comfort. Vented lenses increase airflow and reduce fogging.  Adjustable temples allow for a custom fit. Hydrophilic rubber nose pads and temples increase grip when in contact with sweat, which helps prevent slipping.

The Altar’s frame is molded from Grilamid TR-90, a flexible and virtually indestructible material with extremely high alternative bending strength, low density and high resistance to chemical and UV damage.

The Altar is available in a many frame colors and lens choices including the Fototec™ photochromic lens that auto adjusts light-to-dark as conditions change. Tifosi lenses are also virtually indestructible and offer 100% protection against UVA/UVB rays. The result is a top quality sunglass capable of handling the harshest conditions.

The Altar retails for $59.95 - $69.95 and is backed by a lifetime warranty against manufacturer defect. Tifosi sunglasses are sold at over 5,000 retail and e-tail locations in 38 countries. Visitwww.tifosioptics.com and click “Where to Buy” to locate an authorized Tifosi dealer.

LAS VEGAS, NV (September 15, 2011) – Tifosi Optics unveiled its 2012 sports sunglass lineup to retailers and sports editors attending the Interbike merchandise show September 14-16 in Las Vegas. The Tifosi exhibit booth features seven new styles - Altar, Core, Jet, Logic XL, Seek, Seek FC and Tempt - among its broad assortment of technical sports eyewear. 

Interbike attendees can preview the product line and meet Tifosi staff and sales representatives. Tifosi is introducing many new products this year but the company is not new to the cycling industry. “Tifosi is rooted in the bike industry,” notes co-founder Joe Earley. “The company is in its eighth year and this is our eighth Interbike show. Even as our business expanded into other sport categories, we have continually improved the bike product line for bike specialty retailers.”    

Tifosi sunglasses are sold at over 5,000 retail and e-tail locations in 38 countries. Visit www.tifosioptics.com and click “Where to Buy” to locate an authorized Tifosi dealer.

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(Friedrichshafen, Germany) Tifosi Optics unveils its new 2012 sunglass lineup and branding campaign at Eurobike, taking place August 31 through September 3, 2011. International distributors and retailers can visit the Tifosi Optics booth to see firsthand the 2012 product line, and to interact personally with Tifosi co-founder Joe Earley. Eurobike is the largest bicycle trade show in Europe and features 1180 exhibitors from 45 countries. Visit http://www.eurobike-show.com/ for more details about Eurobike and about Tifosi Optics' exhibit space. Tifosi is the industry leader in technically advanced sports eyewear, and is now sold in some 5,000+ retail locations across 37 countries.