Tifosi Optics Partners With Tennis Warehouse

FEBRUARY 9, 2010

WATKINSVILLE, GA (February 8, 2010) - Tifosi Optics, Inc. is pleased to add Tennis Warehouse (a division of Warehouse Sports) to its domestic and international dealer base. Tifosi Optics offers tennis-specific technology for the tennis enthusiast in over 40 models featuring the GT™ lens tint. The Tifosi Optics GT lens increases contrast to enhance optic yellow making it easier to see the ball in flight and on the court.

According to Tom Cox, Director of Sales, "We are excited about partnering with Tennis Warehouse in the racquet sports market. The leadership position, brand recognition, and industry-leading level of service that Tennis Warehouse offers is representative of other leading retailers that we currently partner with."

Go to www.tennis-warehouse.com to see which Tifosi Optics sunglasses Tennis Warehouse carries!

ABOUT THE TENNIS WAREHOUSE. Tennis Warehouse is the largest internet tennis retailer in the world and the official online tennis retailer of both the ATP Pro Tour and the Sony Ericsson WTA Tour. Tennis Warehouse has operations in San Luis Obispo California and Schutterwald Germany.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

Tifosi Optics Brings in PGA Tour Representative

JANUARY 21, 2010

WATKINSVILLE, Ga. (January 18, 2010) – Tifosi Optics, Inc. is pleased to announce that Kevin Gessino-Kraft will be Tifosi Optics' exclusive PGA Tour Representative in 2010.

Kevin has an extensive background in the professional golf market, including past work with Tifosi Optics on the Nationwide Tour. According to Kraft, "I am very excited about bringing the Tifosi Optics products to the PGA Tour." Kevin will be present at all PGA Tour events to represent Tifosi Optics, and demo Tifosi Optics sunglasses to PGA pros.

Tifosi Optics golf-specific eyewear come packed full with technology for the avid golfer and takes strides to compensate for many of the misconceptions about wearing sunglasses while on the course. Tifosi Optics offers golf interchangeable models that come with three lenses and Fototec™ models that include lenses with variable tint technology to cover you on the course from dawn to dusk.

Tom Cox, Director of Sales states, "Kevin brings a tremendous level of excitement, experience, and professionalism to the PGA Tour & Tifosi Optics. As our distribution base in the golf market continues to expand, we are excited about having the "Best Players in the Game" using the Tifosi Optics products."

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

Tifosi Optics: PGA Merchandise Show Promotion

JANUARY 21, 2010

WATKINSVILLE, Ga. (January 21, 2010) – Tifosi Optics, Inc., at booth number 2365, will be giving free product and extra discounts for orders written at the PGA Merchandise Show.

Tifosi Optics offers golf-specific sunglasses that are packed full of technology for the avid golfer. This technology takes stride to compensate for many of the misconceptions about wearing sunglasses while on the course. For instance, the Tifosi Optics GT™ lens is high contrast and helps you pick up your ball in flight, while the EC™ lens filters blue light for enhanced greens-reading.

Tifosi Optics will also be handing out a free pair of sunglasses to retailers with a valid postcard during the PGA Merchandise Show at booth number 2365.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.

Tifosi Optics Joins the IRRA

JANUARY 21, 2010

WATKINSVILLE, Ga. (January 12, 2010) – Tifosi Optics, Inc. joined the Independent Running Retailers Association as an Associate Member on January 8^th, 2010.

The IRRA's mission is to "organize and strengthen the running specialty store business and to promote running as a lifestyle." Tifosi Optics is glad to support this new and growing sport market and is excited to assist the IRRA in its ongoing mission. Many Tifosi Optics employees are avid runners and feel strongly about promoting the sport to others.

In becoming an IRRA Associate Member, Tifosi Optics will have access to the IRRA email listserv of running retailers, and the brand will be rated twice a year by IRRA retail members. "We are looking forward to being able to stay in touch with the run retail community. It's important that we get feedback from IRRA so we can continue to provide the highest level of customer service and innovative products for this market," says Elizabeth Earley, founder of Tifosi Optics.

ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc. was founded in 2003 when Elizabeth and Joe Earley noticed a need for a technologically advanced, value-oriented eyewear brand in the sport market. Tifosi currently has more than 3,000 U.S. retailers and distributes in 32 countries worldwide.