Tifosi is #1 Selling Sunglass, Industry Report Shows
MARCH 23, 2011
WATKINSVILLE, GA. (March 23, 2011) – According to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking, Tifosi Optics is the bestselling sunglass brand nationwide among run specialty retailers and bike specialty retailers. How dominant? When ranking the top 10 selling sunglass brands in 2010 among Run Specialty stores, for example, Tifosi outsells the other nine brands combined. Similarly, when ranking the 10 bestselling sunglass models in 2010 among Run Specialty stores, eight are Tifosi models.
“Tifosi was built on a belief that the sunglass industry lacked a brand known for top quality, technical features, value pricing and a no-hassle lifetime warranty,” says co-founder Joe Earley. “Becoming the #1 brand involved more than just engineering great products. We appreciate the support from our growing network of dealers and loyal customers who trust in the Tifosi name.”
From startup company in 2003 to brand of choice today, Tifosi Optics sunglasses are now sold at 5,000+ retailers and e-tailers in 38 countries including 3,000+ US locations. Tifosi offers 24 models ranging from $39.95-89.95 and backed by a lifetime warranty. A dealer locator and additional details are found at www.tifosioptics.com.
Tifosi Draws Crowd at 2011 PGA Show
JANUARY 31, 2011
WATKINSVILLE, GA – Tifosi Optics was a huge hit at the 2011 PGA Show. With thousands of dealers and reps in attendance, Tifosi made its mark and displayed the various technologies utilized in the design of each pair of Tifosi sunglasses. Check out the following link to watch Tifosi's Jay Romasco speak briefly about the brand and what's new for 2011.
More Growth at Tifosi Optics
DECEMBER 13, 2010
WATKINSVILLE, GA – Known for its “designed by enthusiasts-for enthusiasts” technical sunglasses, Tifosi Optics named avid mountain biker and snowboarder Matt Conto as Inside Sales Manager. Conto joined the company nearly five years ago as customer service lead. Prior to that, he worked in other bike industry positions including bike mechanic, warehouse manager and sales staff.
Conto will provide strategic leadership and training of Tifosi’s inside sales team to further strengthen its dealer support and service. Tifosi co-founder, Joe Earley, sees the changes as integral to the company’s sustainable growth plans. “We are fortunate to have Matt’s expertise and leadership at Tifosi.” Earley added, “He has a solid understanding of the Tifosi brand, is a proven sales leader, and has excellent rapport with our dealers.”
“I welcome the new challenge,” Conto said. “Tifosi is a fantastic company and a great place to work. Tifosi is a superior product and the record sales show that our customers know that too.” Conto continued, “Joe and Elizabeth Earley built Tifosi Optics into a dominant brand and they have recruited a winning team to ensure that trend continues.”
Tifosi Optics manufactures technologically advanced value-oriented eyewear for the sport market. Since its inception in 2002, Tifosi utilizes strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide. www.TifosiOptics.com
Tifosi Optics Dominates Category in Run & Cycling Markets
OCTOBER 8, 2010
WATKINSVILLE, GA (October 8, 2010) – Tifosi Optics, Inc. is the number one brand in the Run Specialty Sunglass Category and the number one brand in the Cycling Specialty Sunglass Category, in units sold, according to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking service for Run Specialty 2010 & Cycling Specialty 2010 (H1).
Tifosi Optics’ dominant lead in the Run Specialty Sunglass Category is based on the company enjoying a 47.71% share of all sunglass units that were sold by running specialty retailers during the first half of 2010. In addition to being the best-selling brand so far this year, Tifosi’s sunglass unit sales grew 33% over the first half of 2009 in run specialty. Of the top 15 running sunglass models sold, 14 of those are by Tifosi Optics, including the best selling SLIP and ENVY.
Tifosi Optics, Inc. also sold the most sunglasses (23.43% of units sold) in the Cycling Specialty Sunglass Category by cycling specialty retailers in the first half of 2010. Not only is the Tifosi Optics brand selling the most sunglasses, but of the top 11 models, Tifosi Optics produces 9 of them, including the SLIP and TYRANT. The entire brand is up 12% in both unit and dollar sales compared to the first half of 2009.
Tifosi Optics will use this knowledge to further its efforts in developing products that are geared toward the needs and trends of the running market. This information will contribute to ongoing efforts to pinpoint buyers’ motivation and lead to the development of new innovative technology. Tifosi Optics works to provide quality and value to its customers by offering technologically advanced products for an affordable price ($39.95-$89.95 MSRP).
ABOUT LEISURE TRENDS GROUP. Leisure Trends Group, Boulder Colorado, RetailTRAK™ is a point-of-sale (POS) retail sales tracking service. Reports are published monthly and represent the industry tracked including all brands, styles, price points, dollars sold, units sold, average selling prices, market share and (in specialty stores) margins, turns, inventory and sell through.
ABOUT TIFOSI OPTICS, INC. Tifosi Optics, Inc markets technologically advanced, value-oriented eyewear for the sport market. Since the company’s inception in 2002 it has focused on strong customer service and innovative products to become a market leader with distribution in 38 countries worldwide. www.TifosiOptics.com
