Happy Holidays!

Hagen Holiday Master Template CS5So that we may celebrate the season with family and friends, Tifosi Optics is closed from Dec 24, 2015 to Jan. 1, 2016.  We will re-open with regular business hours on Monday, Jan. 4, 2016.  

Happy Holidays from all of us at Tifosi Optics, Inc.!

Read More ...

Tifosi Wins Big at 2015 Interbike Awards

Co-Founders Elizabeth & Joe Earley

On September 17, 2015, Tifosi Optics was awarded the 2015 Interbike Award for Highest Brand Profitability to the LBS, Unit Turns.  Voted for by our valued bicycle retailers, Tifosi is honored with the win.


Alana, Sherry, and Jay from Tifosi Accept the Award on the Big Night

We thank our retailers for trusting us to be their source for top quality sport optics.  We are honored to have won this award and are especially grateful to have such wonderful customers to do business with.

Thank you from all of us at Tifosi Optics, Inc.

SAN JUAN CAPISTRANO, Calif. – September 18, 2015 – Three cast members from the iconic 1979 cycling film “Breaking Away” met on stage and kicked off an incredible celebration of the cycling industry at the 2015 Interbike Awards Gala on Thursday, IB_AwardlogoSeptember 17th at the Mandalay Bay Convention Center. Dennis Christopher (Dave Stoller), Jackie Earle Haley (Moocher) and Dennis Quaid (Mike) addressed the audience and posed with custom “Cutters” jerseys courtesy of Champion Systems, and a replica Masi road bike similar to the one used in the film.

Hosted by comedy veteran Alonzo Bodden, the awards ceremony presented more than 35 winners with the coveted IB Award.

Read More ...

Tifosi Nominated For 2015 Interbike Awards

Tifosi Optics has been nominated for three awards of distinction for the annual Interbike Awards celebration.

“Interbike’s annual industry awards gala, the IB Awards, celebrates the bike industry’s success and innovation.  The 2015 Interbike Awards will honor achievements from the 2015 product year within categories consisting of Product Innovation, Athletic Achievement, Best-In-Triathlon, Dealer Excellence, Supplier Performance, Advocacy efforts, and more.”

We are proud as a company to be nominated and whether we win or lose, we will always continue to produce proprietary designs with quality optics, maintain a high level of customer service through a dedicated inside account management team and become the first choice for retailers looking for an eyewear brand that makes their customers happy.


Read More ...

Welcome Pro Team Champion System – Stan’s No Tubes

stansChampion System – Stan’s NoTubes is a second year professional cycling team based in New York City that is owned and managed by 9W Sports Group LLC. The mission of our team is to develop athletes and provide a sustainable platform for both national and international exposure.

The team started in 2012 as a development program in the Northeast and in 2014 moved to the professional ranks. During our first year, the team finished 3rd overall at USA Crits, achieved a podium at USA Elite National Championships and had numerous regional wins.

In 2013 the team took a large step forwards, achieving numerous UCI/NRC podiums (Redlands, Tour of the Gila and Tour de Beauce) and a win at USA Crits (Athens Twilight). The team also finished 3rd overall in USA Crits and 4th overall in the NCC (top amateur team).

2014 marked our first year as a professional team and also represented a year of building. With a primary focus on criteriums, we won numerous large regional races and found the podium in many national races, but the big win eluded us. Some highlights from 2014 include multiple wins at the Longsjo Classic, 4th place at the US Pro Criterium Championships and 5th overall at the Tour of Poyang Lake.

For 2015, we are very excited to go back to a similar format as 2013, with a focus on all aspects of road cycling, including stage races, one-day races and criteriums. As in 2014, we expect to have a vigorous race schedule that will take us all over the USA and also include several trips to Asia.

Champion System – Stan’s NoTubes 2015 Team Roster

Demis Aleman (ARG)

Andrés Alzate Escobar (COL)

Fabio Calabria (AUS)

Zachary Carlson (USA)

Drew Christopher (USA)

Gavriel Epstein (CAN)

Bryan Gomez (COL)

Isaac Howe (USA)

James LaBerge (USA)

Conor Mullervy (USA)

Kevin Mullervy (USA)

Juan Pimentel (USA)

Geron Williams (GUY)

#stansnotubes #tifosioptics #proraceteam

Read More ...

Thomas Turner Rips the 2015 SERCs

046Wahoooooo, race time again!
This past weekend was the second race of the SERC (Southeast Regional Championship) series held in Conyers, GA. To those unfamiliar with the venue, it was held at the International Horse Park and was also the site of the 1996 Mountain Bike Olympic Games. Though the course has undergone quite a few changes over the years there are some sections that remain the same.

Years past the course included the “otherside” of the race course which is almost entirely comprised of granite. But now, we rarely race on that side due to logistics the high cost of road crossings and having several police officers to man them. That side is really a love hate relationship with most racers b/c it is so unforgiving, but if you can master the rocks you’ll love it. I love it! But sadly, we didn’t get to race any of it this year.

This year, similar to that last couple, was held on the wooded side (no granite) with a lot of tight, twisty singletrack that winds its way around through the woods and over a few wooden bridges. There are a few punchy climbs but non long enough to really break up the leaders. The three of us would ultimately stick it out all the way to the end.

The tight singletrack was fun to ride b/c it flows so well and my D29 tracked perfectly, but it’s hard to get away from anyone there. Other than the occasional crash, from taking a turn too fast, there are little obstacles or opportunities to get away. It’s almost like this section has a speed limit to it. There are only a couple of little climbs too that give riders the chance to drop the hammer and turn the screws to the other riders.

The race course can be basically broken up into three sections; tight, twisty woods, few punchy climbs, and long field section. It was here in the field section that the real race would unfold. Myself and two other riders stuck together the whole time. We took turns setting the pace at the front, but ultimately couldn’t get rid of one another. On the final lap I was sitting in second place and thought I might wait and make my move on one of the last climbs but decided I’d probably catch lapped traffic in the last little bit of woods and loose any lead I might get on the climb. So I decided to sit still and wait for the field where I knew traffic wouldn’t be an issue and passing would be easy.

When we rounded the field there was a short straight away before a deep ditch (half pipe like) that we had to drop into before the final stretch to the finish chute. I decided to make my move here before the ditch. Ironically enough I thought I might loose it here when I rounded 040the turn to take the drop and came up on a couple of other riders hesitating before this section. I unclipped, skidded sideways and took the drop. The only thing that saved me was, I had enough momentum to carry me up the other side of the ditch where I could clip back in and begin my final sprint.

It definitely made for an exciting finish and I was happy to cross the line first despite the mishap with lapped traffic. So far this has been a really great season and almost every race has been a different type; Stage racing one moment, to endurance/gravel grinder the next, and finally the last was traditional XC style. It’s been a lot of fun so far, and looking forward to more of it!

Thomas Turner
Team Jamis

Read More ...

Tifosi Welcomes Team iRT Racing!

iRTIntroducing our new sponsored pro team, iRT Racing!  iRT Racing is a men’s continental cycling team based out of Pasadena, California with the mission to bring back the ideals of pureness in sport and to support developing athletes.

Founded in 2014 by Ray Asante and Lynn Perrando (owners of iRT Wheels) and directed by Haldane Morris, iRT Racing will be competing in its inaugural season in 2015 nationally as well as select international races.  The team features a young competitive roster with athletes from both the United States and Mexico.

iRT Racing has created a cohesive environment between the athletes and sponsors, whereby together they can build a program that will be a great experience for not only the spectators of the team, but the sport as well.

The goals of iRT Racing could not only be about cycling and athletics. Asante and Perrando did not want to create a team that only focused on the world of competitive cycling. Both Asante and Perrando believe that growing a sport also involves growing the entire athlete – body, mind, and spirit.

iRT Racing is proud to partner with Children’s Hospital Los Angeles, bringing a philanthropic voice to the organization. With the selection of the research being done by Dr. Anat Erdreich-Epstein MD,PhD, iRT Racing is riding in support of research on children’s cancerous brain tumors. By supporting the research being done, iRT Racing hopes to minimize the number of children in the future that have to endure this terrible illness.

Read More ...